Wi-Fi Alliance® members showcase value of Wi-Fi CERTIFIED®

Wi-Fi CERTIFIED offers a competitive advantage and contributes to improved customer experience

Austin, Texas – February 6, 2024 – Wi-Fi Alliance® members shared company testimonials underscoring the value that Wi-Fi CERTIFIED® delivers to their companies. The top reasons for achieving Wi-Fi CERTIFIED product certification from Wi-Fi Alliance include: emphasis on a standardized method of ensuring the reliability, performance, and security of their Wi-Fi® products, delivering a competitive advantage during RFP processes, and leveraging Wi-Fi CERTIFIED as an effective marketing tool. In markets including Internet of Things (IoT) and enterprise where there is intense competition, Wi-Fi CERTIFIED differentiates products by offering a better customer experience.

These testimonials are a sampling of the value seen from Wi-Fi CERTIFIED by Wi-Fi Alliance’s more than 900 member companies.

“For Wi-Fi CERTIFIED products, I think of the top three things. The first is interoperability. Wi-Fi certification helps our devices from different manufacturers work well together. The second is the competitive advantage. Standing out in the crowd and having those logos on our products is so valuable. I actually win RFPs and RFIs over it and have a competitive advantage over my competitors. The third is security. Devices are required to adhere to certain standards and the latest encryption protocols are tested during our Wi-Fi certification, so security is very important to us.” – Rosalie Bibona, Product Management Director of Wireless, Extreme Networks

“We strongly believe in interoperability and given the fact that Wi-Fi is a long-established collection of technologies that has grown and evolved over the years, it is important for us to achieve interoperability with whatever is out there in the real world. That is where certification really plays an important role for our products.” – Danny Lousberg, Head of Product Management, Software, Signify

“Wi-Fi CERTIFIED plays a crucial role in the IoT industry. It ensures that IoT devices meet strict standards, enhancing their reliability, performance, and security. With high interoperability, Wi-Fi CERTIFIED devices can seamlessly communicate with each other. It sets a very good standard and a benchmark for the expectation of the experience that the consumer can get.” – Alex Yang, Co-Founder and COO, Tuya Smart

Watch our videos to learn more or visit: https://www.wi-fi.org/certification/member-testimonials

 

About Wi-Fi Alliance® | www.wi-fi.org  
Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.  

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Media Contact: 
Highwire PR for Wi-Fi Alliance 
wi-fi@highwirepr.com

Press Release
Certification, Membership, Value of Wi-Fi

Membership Highlights

Small Business Introductory Membership Policy

Consent to Transfer of Data to USA

In order to manage your company’s membership in Wi-Fi Alliance and participate in Wi-Fi Alliance’s activities, we will need your basic business contact information, such as your name, title, company, business e-mail address and business telephone number. Under EEA and Swiss laws, that information constitutes personal data that is protected by privacy laws, including the GDPR in the EEA. If you are located in the EEA or Switzerland, please click here for our GDPR Privacy Notice, which explains how we process your personal information.

We request your consent to transfer to the USA the information that you provide to us. Wi-Fi Alliance is based in the USA and that’s where we process the personal information of Member Representatives. The USA does not have an adequacy decision from the European Commission, which means that the Commission has not determined that the laws of the USA provide adequate protection for personal information. Although the laws of the USA do not provide legal protection that is equivalent to EU data protection laws, we nonetheless treat the personal information of Member Representatives in accordance with our Privacy Policy. We use appropriate security measures to protection personal information. We also enter into contracts with our data processors that require them to treat personal information in a manner that is consistent with this Notice.

Please fill out this form to download your file. If you work for a Wi-Fi Alliance member company you may request members-only access.

Small Business Introductory Implementer Membership Agreement

Consent to Transfer of Data to USA

In order to manage your company’s membership in Wi-Fi Alliance and participate in Wi-Fi Alliance’s activities, we will need your basic business contact information, such as your name, title, company, business e-mail address and business telephone number. Under EEA and Swiss laws, that information constitutes personal data that is protected by privacy laws, including the GDPR in the EEA. If you are located in the EEA or Switzerland, please click here for our GDPR Privacy Notice, which explains how we process your personal information.

We request your consent to transfer to the USA the information that you provide to us. Wi-Fi Alliance is based in the USA and that’s where we process the personal information of Member Representatives. The USA does not have an adequacy decision from the European Commission, which means that the Commission has not determined that the laws of the USA provide adequate protection for personal information. Although the laws of the USA do not provide legal protection that is equivalent to EU data protection laws, we nonetheless treat the personal information of Member Representatives in accordance with our Privacy Policy. We use appropriate security measures to protection personal information. We also enter into contracts with our data processors that require them to treat personal information in a manner that is consistent with this Notice.

Please fill out this form to download your file. If you work for a Wi-Fi Alliance member company you may request members-only access.

Small Business Introductory Participant Membership Agreement

Consent to Transfer of Data to USA

In order to manage your company’s membership in Wi-Fi Alliance and participate in Wi-Fi Alliance’s activities, we will need your basic business contact information, such as your name, title, company, business e-mail address and business telephone number. Under EEA and Swiss laws, that information constitutes personal data that is protected by privacy laws, including the GDPR in the EEA. If you are located in the EEA or Switzerland, please click here for our GDPR Privacy Notice, which explains how we process your personal information.

We request your consent to transfer to the USA the information that you provide to us. Wi-Fi Alliance is based in the USA and that’s where we process the personal information of Member Representatives. The USA does not have an adequacy decision from the European Commission, which means that the Commission has not determined that the laws of the USA provide adequate protection for personal information. Although the laws of the USA do not provide legal protection that is equivalent to EU data protection laws, we nonetheless treat the personal information of Member Representatives in accordance with our Privacy Policy. We use appropriate security measures to protection personal information. We also enter into contracts with our data processors that require them to treat personal information in a manner that is consistent with this Notice.

Please fill out this form to download your file. If you work for a Wi-Fi Alliance member company you may request members-only access.

Association Acknowledgment

Consent to Transfer of Data to USA

In order to manage your company’s membership in Wi-Fi Alliance and participate in Wi-Fi Alliance’s activities, we will need your basic business contact information, such as your name, title, company, business e-mail address and business telephone number. Under EEA and Swiss laws, that information constitutes personal data that is protected by privacy laws, including the GDPR in the EEA. If you are located in the EEA or Switzerland, please click here for our GDPR Privacy Notice, which explains how we process your personal information.

We request your consent to transfer to the USA the information that you provide to us. Wi-Fi Alliance is based in the USA and that’s where we process the personal information of Member Representatives. The USA does not have an adequacy decision from the European Commission, which means that the Commission has not determined that the laws of the USA provide adequate protection for personal information. Although the laws of the USA do not provide legal protection that is equivalent to EU data protection laws, we nonetheless treat the personal information of Member Representatives in accordance with our Privacy Policy. We use appropriate security measures to protection personal information. We also enter into contracts with our data processors that require them to treat personal information in a manner that is consistent with this Notice.

Please fill out this form to download your file. If you work for a Wi-Fi Alliance member company you may request members-only access.

Membership Terms and Conditions

Consent to Transfer of Data to USA

In order to manage your company’s membership in Wi-Fi Alliance and participate in Wi-Fi Alliance’s activities, we will need your basic business contact information, such as your name, title, company, business e-mail address and business telephone number. Under EEA and Swiss laws, that information constitutes personal data that is protected by privacy laws, including the GDPR in the EEA. If you are located in the EEA or Switzerland, please click here for our GDPR Privacy Notice, which explains how we process your personal information.

We request your consent to transfer to the USA the information that you provide to us. Wi-Fi Alliance is based in the USA and that’s where we process the personal information of Member Representatives. The USA does not have an adequacy decision from the European Commission, which means that the Commission has not determined that the laws of the USA provide adequate protection for personal information. Although the laws of the USA do not provide legal protection that is equivalent to EU data protection laws, we nonetheless treat the personal information of Member Representatives in accordance with our Privacy Policy. We use appropriate security measures to protection personal information. We also enter into contracts with our data processors that require them to treat personal information in a manner that is consistent with this Notice.

Please fill out this form to download your file. If you work for a Wi-Fi Alliance member company you may request members-only access.

Wi-Fi Alliance® Introduces Implementer Membership to Support Emerging Market Categories

Access to Wi-Fi CERTIFIED™ programs will deliver Wi-Fi’s trademark user experience and consumer confidence in smart home and Internet of Things products

Austin, Texas, September 22, 2015 – Wi-Fi Alliance® is introducing a new membership category designed to enable an even wider range of companies to offer products carrying the industry-leading Wi-Fi CERTIFIED™ seal of approval. The new Implementer Member class will address the needs of companies who do not specialize in developing connectivity technologies, but who want to deliver connected products with certified interoperability and security protections in categories such as smart home and Internet of Things.

With many companies now adding intelligence and connectivity to products not historically thought of as high-tech, the breadth of Wi-Fi® industry stakeholders has continued to grow. Implementer membership in Wi-Fi Alliance is intended for companies that value certified interoperability and consumer confidence, and who want to focus on other aspects of product development more closely related to their line of business. Implementer Members will be able to certify products for Wi-Fi interoperability, legacy compatibility, and secure operation with billions of devices in the installed base at an entry-point level of membership investment.

Wi-Fi Alliance Implementer Members may include in their products unmodified Wi-Fi modules or systems certified by other Wi-Fi Alliance members, and those products may use the Wi-Fi CERTIFIED logo and be listed in the Wi-Fi CERTIFIED Product Finder. Implementer Members are not eligible to contribute to the development of Wi-Fi technology, marketing, and regulatory programs.

“Manufacturers in the Internet of Things and smart home industries increasingly rely on Wi-Fi to connect their products, and interoperability for those products remains as important as ever,” said Wi-Fi Alliance president and CEO Edgar Figueroa. “The Implementer membership will ensure that the terrific Wi-Fi user experience of the last 15 years extends to these new device categories and market segments, and that buyers will only need to look for the Wi-Fi CERTIFIED seal of approval when they shop.”

The number of connected Internet of Things (IoT) devices will grow to 38.5 billion in 2020. To support that growth, Wi-Fi Alliance will soon expand its industry’s portfolio of solutions for products in the smart home and burgeoning IoT market. One Wi-Fi innovation on the horizon will address use cases requiring the lowest power consumption including wearables, sensor networks, and industrial automation. Wi-Fi Alliance is also developing a new secure and simple way to connect and configure devices that do not have a display or input mechanisms, as is the case with many smart home devices today.

"As IoT becomes an increasingly important part of companies' strategies moving forward, the number of devices and vendors is expanding rapidly," said Steffen Sorrell, senior analyst at Juniper Research. "Technology is extending beyond traditional goods to major appliances, personal health devices, and other electronics, but interoperability among these products remains a key part of shaping the future of the smart home."

Wi-Fi Alliance member companies have developed and launched more than 20 certification programs and certified more than 25,000 products. The world-class certification program assures that products meet the highest connectivity standards and offer sustainable solutions – enabling products with longer lifespans like refrigerators, home security systems, and other appliances to integrate with the billions of user-facing devices already in use, and an exploding array of Wi-Fi smart home devices coming to market. As more traditional products expand their connectivity capabilities, Wi-Fi Alliance will continue to provide the best user experience with Wi-Fi products and services. For additional information on our Implementer membership, please visit http://www.wi-fi.org/become-a-member.

 

 

About Wi-Fi Alliance®
www.wi-fi.org
Wi-Fi Alliance® is a global non-profit industry association – our members are the worldwide network of companies that brings you Wi-Fi®. The members of our collaboration forum come from across the Wi-Fi ecosystem and share a common vision of connecting everyone and everything, everywhere. Since 2000, the Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, industry-standard security protections, and the latest technology. Wi-Fi Alliance has certified more than 25,000 products, delivering the best user experience and encouraging the expanded use of Wi-Fi products and services in new and established markets. Today, billions of Wi-Fi products carry a significant portion of the world’s data traffic in an ever-expanding variety of applications. 

Media contacts:
Elliott Suthers
Highwire PR for Wi-Fi Alliance
wi-fi@highwirepr.com
+1-415-963-4174 ext. 6

Press Release
Membership

Contributor Membership Agreement

Consent to Transfer of Data to USA

In order to manage your company’s membership in Wi-Fi Alliance and participate in Wi-Fi Alliance’s activities, we will need your basic business contact information, such as your name, title, company, business e-mail address and business telephone number. Under EEA and Swiss laws, that information constitutes personal data that is protected by privacy laws, including the GDPR in the EEA. If you are located in the EEA or Switzerland, please click here for our GDPR Privacy Notice, which explains how we process your personal information.

We request your consent to transfer to the USA the information that you provide to us. Wi-Fi Alliance is based in the USA and that’s where we process the personal information of Member Representatives. The USA does not have an adequacy decision from the European Commission, which means that the Commission has not determined that the laws of the USA provide adequate protection for personal information. Although the laws of the USA do not provide legal protection that is equivalent to EU data protection laws, we nonetheless treat the personal information of Member Representatives in accordance with our Privacy Policy. We use appropriate security measures to protection personal information. We also enter into contracts with our data processors that require them to treat personal information in a manner that is consistent with this Notice.

Please fill out this form to download your file. If you work for a Wi-Fi Alliance member company you may request members-only access.

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