Wi-Fi Alliance Insider – January 2024

Wi-Fi Alliance® members showcase value of Wi-Fi CERTIFIED®

Wi-Fi CERTIFIED offers a competitive advantage and contributes to improved customer experience

Austin, Texas – February 6, 2024 – Wi-Fi Alliance® members shared company testimonials underscoring the value that Wi-Fi CERTIFIED® delivers to their companies. The top reasons for achieving Wi-Fi CERTIFIED product certification from Wi-Fi Alliance include: emphasis on a standardized method of ensuring the reliability, performance, and security of their Wi-Fi® products, delivering a competitive advantage during RFP processes, and leveraging Wi-Fi CERTIFIED as an effective marketing tool. In markets including Internet of Things (IoT) and enterprise where there is intense competition, Wi-Fi CERTIFIED differentiates products by offering a better customer experience.

These testimonials are a sampling of the value seen from Wi-Fi CERTIFIED by Wi-Fi Alliance’s more than 900 member companies.

“For Wi-Fi CERTIFIED products, I think of the top three things. The first is interoperability. Wi-Fi certification helps our devices from different manufacturers work well together. The second is the competitive advantage. Standing out in the crowd and having those logos on our products is so valuable. I actually win RFPs and RFIs over it and have a competitive advantage over my competitors. The third is security. Devices are required to adhere to certain standards and the latest encryption protocols are tested during our Wi-Fi certification, so security is very important to us.” – Rosalie Bibona, Product Management Director of Wireless, Extreme Networks

“We strongly believe in interoperability and given the fact that Wi-Fi is a long-established collection of technologies that has grown and evolved over the years, it is important for us to achieve interoperability with whatever is out there in the real world. That is where certification really plays an important role for our products.” – Danny Lousberg, Head of Product Management, Software, Signify

“Wi-Fi CERTIFIED plays a crucial role in the IoT industry. It ensures that IoT devices meet strict standards, enhancing their reliability, performance, and security. With high interoperability, Wi-Fi CERTIFIED devices can seamlessly communicate with each other. It sets a very good standard and a benchmark for the expectation of the experience that the consumer can get.” – Alex Yang, Co-Founder and COO, Tuya Smart

Watch our videos to learn more or visit: https://www.wi-fi.org/certification/member-testimonials

 

About Wi-Fi Alliance® | www.wi-fi.org  
Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.  

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wi-fi.org/signal  
facebook.com/wificertified  
twitter.com/wifialliance  
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Media Contact: 
Highwire PR for Wi-Fi Alliance 
wi-fi@highwirepr.com

Press Release
Certification, Membership, Value of Wi-Fi

QuickTrack Solution Provider Case Study: Infineon

Consent to Transfer of Data to USA

In order to manage your company’s membership in Wi-Fi Alliance and participate in Wi-Fi Alliance’s activities, we will need your basic business contact information, such as your name, title, company, business e-mail address and business telephone number. Under EEA and Swiss laws, that information constitutes personal data that is protected by privacy laws, including the GDPR in the EEA. If you are located in the EEA or Switzerland, please click here for our GDPR Privacy Notice, which explains how we process your personal information.

We request your consent to transfer to the USA the information that you provide to us. Wi-Fi Alliance is based in the USA and that’s where we process the personal information of Member Representatives. The USA does not have an adequacy decision from the European Commission, which means that the Commission has not determined that the laws of the USA provide adequate protection for personal information. Although the laws of the USA do not provide legal protection that is equivalent to EU data protection laws, we nonetheless treat the personal information of Member Representatives in accordance with our Privacy Policy. We use appropriate security measures to protection personal information. We also enter into contracts with our data processors that require them to treat personal information in a manner that is consistent with this Notice.

Please fill out this form to download your file. If you work for a Wi-Fi Alliance member company you may request members-only access.

Wi-Fi Alliance® applauds Automated Frequency Coordination (AFC) system approval by Federal Communications Commission (FCC)

Austin, TX and Washington, DC – February 23, 2024 – Wi-Fi Alliance® applauds the Federal Communications Commission (FCC) decision to approve 6 GHz Automated Frequency Coordination (AFC) system operators for commercial operations. Today’s approval is a significant milestone for the 6 GHz Wi-Fi® ecosystem that will maintain U.S. momentum in wireless connectivity and innovation. 

We also take this opportunity to recognize the multiyear effort by our members and industry stakeholders to advance the development of the 6 GHz AFC resources that were instrumental to this accomplishment.

 

About Wi-Fi Alliance®  |  www.wi-fi.org
Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 80,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the Internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.

Follow Wi-Fi Alliance:
wi-fi.org/beacon
wi-fi.org/signal
facebook.com/wificertified
twitter.com/wifialliance
linkedin.com/company/wi-fi-alliance
youtube.com/wifialliance

Press Release
6 GHz Wi-Fi CERTIFIED 6
Blog January 23, 2024

The future of Wi-Fi®: Using standardized key performance indicators and evaluation tools to enhance the performance of applications and services over Wi-Fi

Wi-Fi CERTIFIED 7
by

Wi-Fi 7: upgrading performance

Wi-Fi® delivers more than half of all Internet traffic[1], and the demand for faster, more efficient Wi-Fi performance is only expected to grow as high throughput, low latency applications like AR/VR/XR become mainstays in homes and businesses. With several new features, including 320 MHz superwide channels, Multi-Link Operation (MLO), and 4K QAM, Wi-Fi CERTIFIED 7™ delivers advanced capabilities in the 2.4 GHz, 5 GHz, and 6 GHz bands and will provide the heightened throughputs and low latencies required to support the deterministic behavior that will be vital to emerging use cases. As the Wi-Fi industry’s focus shifts from delivering heightened data rates to providing impeccable performance, Wi-Fi industry leaders should use Wi-Fi performance indicators and device evaluation tools to deliver the seamless connectivity and superior quality of service users expect.

Key performance indicators

Consistency 

Wi-Fi Device Metrics​ allow for the streamlined evaluation of Wi-Fi access points (APs) and client devices, delivering a consistent methodology and framework that gives operators, vendors, and network architects the opportunity to identify high-performance devices to support specific applications or services.​ Maintaining a thorough understanding of connected devices will be crucial to the developers who release new products and the service providers who deploy the networks to enable services. 

Performance

Proactive monitoring is key to delivering a seamless connectivity experience. Wi-Fi CERTIFIED Data Elements™ introduced enhanced Wi-Fi analytics for advanced Wi-Fi 6 and Wi-Fi 6E networks, gathering the Wi-Fi metrics that help service providers manage complex multi-generational networks. By using an established, standardized set of the most relevant Wi-Fi health performance indicators, including the modulation coding scheme (MCS), channel utilization, Wi-Fi generation, and signal strength, Wi-Fi Data Elements™ provides support for single access points and multiple AP networks. Wi-Fi Data Elements periodically collects Wi-Fi network data and delivers this information to service providers for analysis and diagnostics, allowing support teams to troubleshoot quickly. Optimized for Wi-Fi CERTIFIED EasyMesh® self-organizing multi-AP networks and leveraging mechanisms from Wi-Fi CERTIFIED Agile Multiband™, Wi-Fi Data Elements allows operators to have a more holistic understanding of Wi-Fi network performance.

Quality

The need for reliable, low-latency connectivity is intensifying as complex applications gain prevalence in home and enterprise. Wi-Fi CERTIFIED QoS Management™ allows devices, applications, and network managers to prioritize traffic flows for a consistent, end-to-end Quality of Service (QoS) treatment in Wi-Fi networks. Wi-Fi QoS Management™ also ensures consistent traffic management and QoS across Wi-Fi, wired, and cellular networks. This is especially pertinent to real-time applications that demand deterministic latency in indoor and outdoor environments, such as patient monitoring devices, automotive safety features, and immersive flight simulations. 

Optimizing the next generation of connectivity

The Wi-Fi industry’s focus on optimized performance requires a deepened understanding of Wi-Fi networks. The use of standardized Wi-Fi performance indicators and device evaluation tools will support Wi-Fi industry leaders in providing the consistent experience users expect, ensuring that Wi-Fi maintains its position as the primary choice for delivering affordable, sustainable connectivity to users around the world.

 

[1] Cisco VNI IP Traffic Forecast, 2017-2022

The statements and opinions by each Wi-Fi Alliance member and those providing comments are theirs alone, and do not reflect the opinions or views of Wi-Fi Alliance or any other member. Wi-Fi Alliance is not responsible for the accuracy of any of the information provided by any member in posting to or commenting on this blog. Concerns should be directed to info@wi-fi.org.

Podcast January 12, 2024

Episode 54: Wi-Fi 7 empowers the PC ecosystem with Eric McLaughlin of Intel

Wi-Fi CERTIFIED 7

We're excited to kick off The Signal at CES 2024! In today's episode, we're welcoming Eric McLaughlin, VP and GM of Wireless Solutions at Intel, back to the podcast to talk about Wi-Fi 7 for PC clients. Eric shares which Wi-Fi 7 devices consumers will have access to this year, including the MSI Claw. Eric tells us what's next for AI, and we talk about Wi-Fi's role in providing the robust, determinist connections to enable it. Eric also shares his predictions for Wi-Fi 7 uptake in 2024 for both enterprises and consumers. Listen to this episode to learn more.

For Wi-Fi Alliance: www.wi-fi.org
For Membership Info: https://www.wi-fi.org/membership
General Contact: https://www.wi-fi.org/contact-us

 

The statements and opinions by Wi-Fi Alliance members or other thought leaders appearing as guests on the podcast are providing comments that are theirs alone, and do not reflect the opinions or views of Wi-Fi Alliance or any other member. Wi-Fi Alliance is not responsible for the accuracy of any of the information provided by any member while recording this podcast. Concerns should be directed to info@wi-fi.org.

QuickTrack Solution Provider Case Study: Cisco

Consent to Transfer of Data to USA

In order to manage your company’s membership in Wi-Fi Alliance and participate in Wi-Fi Alliance’s activities, we will need your basic business contact information, such as your name, title, company, business e-mail address and business telephone number. Under EEA and Swiss laws, that information constitutes personal data that is protected by privacy laws, including the GDPR in the EEA. If you are located in the EEA or Switzerland, please click here for our GDPR Privacy Notice, which explains how we process your personal information.

We request your consent to transfer to the USA the information that you provide to us. Wi-Fi Alliance is based in the USA and that’s where we process the personal information of Member Representatives. The USA does not have an adequacy decision from the European Commission, which means that the Commission has not determined that the laws of the USA provide adequate protection for personal information. Although the laws of the USA do not provide legal protection that is equivalent to EU data protection laws, we nonetheless treat the personal information of Member Representatives in accordance with our Privacy Policy. We use appropriate security measures to protection personal information. We also enter into contracts with our data processors that require them to treat personal information in a manner that is consistent with this Notice.

Please fill out this form to download your file. If you work for a Wi-Fi Alliance member company you may request members-only access.

Industrial IoT Highlights

Consent to Transfer of Data to USA

In order to manage your company’s membership in Wi-Fi Alliance and participate in Wi-Fi Alliance’s activities, we will need your basic business contact information, such as your name, title, company, business e-mail address and business telephone number. Under EEA and Swiss laws, that information constitutes personal data that is protected by privacy laws, including the GDPR in the EEA. If you are located in the EEA or Switzerland, please click here for our GDPR Privacy Notice, which explains how we process your personal information.

We request your consent to transfer to the USA the information that you provide to us. Wi-Fi Alliance is based in the USA and that’s where we process the personal information of Member Representatives. The USA does not have an adequacy decision from the European Commission, which means that the Commission has not determined that the laws of the USA provide adequate protection for personal information. Although the laws of the USA do not provide legal protection that is equivalent to EU data protection laws, we nonetheless treat the personal information of Member Representatives in accordance with our Privacy Policy. We use appropriate security measures to protection personal information. We also enter into contracts with our data processors that require them to treat personal information in a manner that is consistent with this Notice.

Please fill out this form to download your file. If you work for a Wi-Fi Alliance member company you may request members-only access.

Podcast January 4, 2024

Episode 53: Matter over Wi-Fi® one year later with Chris LaPre of CSA

IoT

We're kicking off the new year by welcoming Chris LaPre, Head of Technology at Connectivity Standards Alliance, back to The Signal. Chris shares his insights on all things Matter over the past year and tells us which devices represent the biggest opportunity for the protocol. We discuss the different device types that will be added to future releases, and how connected devices can create significant energy savings in home and enterprise environments. Chris also tells us that there are 1,300+ Matter certifications over Wi-Fi and expects to see even more this year. Listen to this episode to learn more about Matter and predictions for CES 2024. 

White Paper – Matter Security and Privacy: https://csa-iot.org/developer-resource/white-paper-matter-security-and-privacy-copy/ 
For Wi-Fi Alliance: www.wi-fi.org   
For Membership Info: https://www.wi-fi.org/membership 
General Contact: https://www.wi-fi.org/contact-us  

The statements and opinions by Wi-Fi Alliance members or other thought leaders appearing as guests on the podcast are providing comments that are theirs alone, and do not reflect the opinions or views of Wi-Fi Alliance or any other member. Wi-Fi Alliance is not responsible for the accuracy of any of the information provided by any member while recording this podcast. Concerns should be directed to info@wi-fi.org.

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